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Soaring house prices in London are putting millions of people off home ownership and dream of owning home seems to get further out of one’s reach. If you are fed up with paying your landlord’s rent & want to buy your own home, but just cannot afford in expensive London, then shared ownership may be … Read more
Digital media is proving to be a faster and cheaper way for brands to reach their consumers i.e. companies around the globe are increasing their digital marketing budget. The growing importance of digital is reflected in P&G CEO A.G. Lafley statement when he mentioned that digital is now up to a 35% share of P&G’s … Read more
Facebook is celebrating its 10th anniversary as usage among all age group remains strong. According to the Pew Research, 57% of all adults and 73% of those ages 12 to 17 in the United States use Facebook with 64% of Facebook users visit the site on a daily basis, up from 51% of users in … Read more
Despite corporate organizations spending considerable amount of money on corporate communication, it seems that job is not done in an optimal way by the PR practitioners. Journalist simply want from PR practitioners the news content which provides value to their readers along with images and videos. According to a Proactive Report survey by Sally Falkow, around … Read more
Online advertising spending more than newspapers It’s official now, the power of online media is continuously increasing with the declining power of print newspaper at the same time. It is very much evident as according to a report in the year 2010 online ad spending will exceed print ad spend for the first time. “According … Read more
Corporate shift money from Soap Operas to Social Media With the growing importance of online marketing, corporate has started shifting funds from TV soap operas to social media. The main sponsor and producer of daytime TV dramas, Procter & Gamble Co., who helped coin the term “soap operas,” has pulled the plug after 7 decades. … Read more
Dell serious with Social Media Dell is serious with Social Media as Dell’s CEO Michael Dell officially launches the company’s Social Media Listening Command Centre. The objective of the company is to track all the possible conversations about Dell across the web and take action on the basis of feedback, accordingly. It is said that … Read more
Shoppers use Social Media instead of sales executives As per the latest shopping trends. People take less advice from a sales professional instead more from Facebook, Twitter, and online reviews. According to a report from consulting firm WSL Strategic Retail, “How America Shops: From Buzz to Buy,” around 69% of online shoppers read reviews … Read more
Baidu Launches site similar to Groupon Chinese main search engine Baidu has launched its own platform similar to Groupon that will provide discounts to consumers in addition it will also allow businesses to freely promote their own group. Baidu launched a test version of its group buying site as part of its Youa e-commerce information … Read more